Who We Are
Pole & Line Tuna and Deck Hand Premium Cat Food are produced exclusively for Whole Foods Market by American Tuna, which was formed by six American pole & line fishing families in San Diego, California in 2004. The mission of American Tuna is to provide high-quality pole & line harvested, canned tuna through our American Tuna , Pole & Line Tuna and Deck Hand Cat Food brands. Customers are buying directly from the source. Using a traditional harvest and packing method, we offer the highest quality, all-natural tuna pack on the market.
We sell our sustainable pole and line harvested tuna under the Pole & Line brand, and use the red meat from the same fish to produce Deck Hand Premium Cat Food so 100% of the tuna is used.
Where and How We Fish
All of our tuna comes from MSC certified sustainable fisheries: the MSC Certified U.S. Pole & Line Albacore Fishery, MSC Certified Maldivian Pole & Line Fishery, and MSC Certified Pole & Line Yellowfin Fishery. We only source from fisheries employing pole and line or trolling fishing methods. In this method, fishermen use barbless hooks and poles to catch tuna one at a time near the sea’s surface. This approach eliminates the longline or purse seine fishing employed by most fishing fleets which results in the indiscriminate harvest of other species. We do not and will not source from fishing operations engaged in shark finning or other wasteful fishing practices. We will not source from companies associated with illegal operations or that have been listed on any blacklist, and we do not support practices such as transhipment at sea that help facilitate illegal activities. Pole & Line Tuna prioritizes sourcing from healthy tuna stocks that are not overfished, are experiencing overfishing or are listed as vulnerable, threatened or endangered. In cases where an artisanal fishery employs sustainable fishing methods on a stock of concern, we will support improved management of those tuna stocks in question.
Our Labeling and Transparency Practices
The core principle behind our products is the right of customers to know the source of the food they eat. Pole & Line Tuna & Deck Hand Premium Cat Food guarantees full traceability of all of its inputs. All of our Pole & Line albacore products are traceable to the exact captain and vessel that harvested the tuna, while all other products are traceable to the specific catch from the sustainable Maldivian pole & line fishing community.
Community and Initiatives
Pole & Line Tuna is a highly-active member of AAFA and the International Pole & Line Foundation. AAFA seeks to ensure responsible fishery management practices and the participation of vital fishing communities. It supports education regarding responsible fishing methods and promotes the health benefits of tuna consumption along with environmental benefits of sustainable fishery practices. AAFA strives to ensure the economic viability of pole & line fisheries now and into the future.
Pole & Line Tuna partners with local fishing communities in the American Pacific Northwest and the Maldives. Many coastal communities around the world rely heavily on fishing for their livelihood. Most of these fisheries, for example in the small island states in the Asian-Pacific region, are small scale and struggling for survival. The quality of canned tuna has decreased over the last few decades as almost all commercial tuna fishing and canning has been outsourced to foreign countries. Unknown to many, the fact the West Coast of the U.S. was the Tuna Capital of the World for almost a hundred years. This transition to foreign flagged vessels led to the decline of west coast fishing communities and a subsequent decline in the quality of canned tuna in general. The West Coast of the U.S. is reliant on this fishery to support the small ports and towns that make up this beautiful coastline. Supporting Pole & Line Tuna is supporting the preservation of artisanal fishermen and their fishing families.
Pole & Line Tuna supports the creation of marine reserves to restore depleted fish stocks and to protect ocean ecosystems. Pole & Line Tuna will not source from existing marine reserves or marine protected areas.
The Pole & Line brand utilizes the red meat portion of the tuna through its Deck Hand Cat Food brand, so 100% of the albacore is used and no food wasted.
A Family Tradition
Our Pole & Line Fishing communities are family based and consist of generations of pole & line fishing families, both in the American Pacific Northwest and in the Maldives.